Why is web design and development vital to the success of your business?
Today, having an online presence for your business is almost a must - your website will be the first place where customers get to know you and discover your products or services. But just because you have a website doesn't mean it's effective. Good web design and development is fundamental to your online success. This article will discuss why website design and development is so important and how it can support the growth of your business.
First impressions and customer experience
According to research, 75% of online users judge the credibility of a business based on their first impression of the website1. This means that a modern, well-designed and user-friendly website has a big impact on whether customers trust you and stay on your site for longer. If your website is slow to load or difficult to navigate, customers will simply move on to your competitors.
What does a good web design provide?
Immediately attracts interest
A visually appealing, modern look and feel immediately grabs the attention of visitors and encourages them to browse further.
User-friendly navigation
88% of users do not return to a website if they had a bad experience while browsing2. A well-designed, easy-to-use site helps customers find what they are looking for and have a positive experience.
Mobile-friendly design
More than 50% of internet traffic is on mobile devices3, so it's essential that your website works perfectly on mobile. Responsive design helps ensure that users have a great experience on all devices.
Your website as a sales tool
Your website isn't just a "digital business card" - it's one of the most powerful sales tools for your business. A well-designed and optimised website:
Increases conversions
A well-designed site can turn visitors into customers. Websites that clearly present products or services and include simple incentives to take action (e.g. "Call now" or "Buy now" buttons) can increase conversions by up to 200%4.
Promotes trust
Transparent, easy-to-use and modern-looking websites help to create a credible image of your business, which builds customer trust.
Supports SEO
A technically optimised website will help you rank better in search engines. Fast load times, responsive design and the correct use of keywords all contribute to your website being ranked highly by Google and other search engines.
Why is it important to continuously improve your website?
The digital world is constantly changing. What was modern yesterday may be obsolete today. That's why it's important that your website is not just a one-off project, but is constantly being developed and optimised. Updated content, fast load times and technical optimisation all contribute to a positive customer experience and return to your site.
Some tips for improving your website:
Fast loading time
47% of users expect a web page to load in less than 2 seconds5. A fast website not only improves the user experience, but also has a positive impact on search engine rankings.
User-centred design
Make the site easy to use and transparent so visitors can quickly find what they're looking for. Use clear call to action elements and simple navigation.
Mobile optimisation
Make sure your website works perfectly on mobile. Responsive design and mobile optimised content will improve both user experience and SEO.
How can TRNDX Communications help?
TRNDX Communications designs and develops websites that are not only aesthetically appealing, but also stand out functionally. Our team takes into account your business goals, the needs of your target audience, and the latest web design trends to create a website that truly supports your business growth. From design to development, from technical optimisation to content creation, we'll help you make sure your website performs at its best.
Summary
Web design and development is a key element of business success. A well-designed, user-friendly and mobile-optimised website grabs customers' attention, supports conversions and helps your business grow. If you want your website to stand out in the digital space and be a truly effective sales tool, the team at TRNDX Communications is ready to help!
References
- Hungarian Marketing Association, Website Credibility Research, 2021
- Hootsuite, User Experience and Return Rate Research, 2020
- Statista, Mobile Internet traffic in Hungary, 2021
- HubSpot, Web Design and Conversion Rate Study, 2021
- Google/SOASTA, Page Loading Time and User Experience Research, 2019
