Why it is essential
content marketing for your business?
In today's digital world, content is one of the most important tools for brand building, customer acquisition and customer engagement. Content marketing is all about creating value and publishing relevant content that helps you reach your target audience, build trust and develop long-term relationships with customers.
But why is it important for your business to create content and how can content marketing help you achieve your business goals? Let's find out!
What is content marketing?
Content marketing is the strategy whereby you create and share content (articles, blog posts, videos, infographics, social media posts, etc.) that is valuable to your target audience. The goal is not to make an immediate sale, but to connect, educate and build trust through relevant content, which ultimately leads to more customers and long-term business growth.
Why is content marketing important for your business?
Branding and creating an expert image
Content marketing is one of the most effective ways to develop your business's image as an expert and build trust with your target audience. 70% of consumers trust a brand that shares educational and relevant content1. If you regularly produce content that solves your target audience's problems or answers their questions, customers are more likely to come to you when it comes time to buy.
Increase organic traffic and SEO support
Content marketing is closely related to SEO (search engine optimisation). The more relevant and valuable content you create on your website, the more likely your site is to appear in search engine results. Organic searches account for more than 50% of all web traffic2, so content marketing can increase the number of organic visitors in the long run and thus your business opportunities.
Customer engagement and purchase decision support
A significant proportion of purchasing decisions are made during content consumption. Research shows that 47% of consumers consume on average 3-5 pieces of content before deciding to buy a product or service3. A well-thought-out content strategy helps customers find relevant and useful information at every step of the customer journey, ultimately supporting their purchasing decision.
Latest content marketing trends and statistics
Video content and visual communication
Visual content continues to dominate the digital world: 85% of consumers prefer video content over other content formats4. Short videos, live streams and product demonstrations are increasingly popular and are effective in increasing brand awareness, engagement and sales.
Social media and storytelling
Social media continues to be one of the best platforms to distribute content and build social connections. "Storytelling" is one of the most popular trends, as customers more easily connect with brands that bring communication closer to people and deliver value through stories. Instagram Stories, Facebook Live and TikTok videos are great tools to share real-time and authentic content.
Email marketing and personalised content
Email marketing is not dead! In fact, emails are still one of the best tools for customer engagement and retention. 60% of emails are now opened on mobile, so responsive design is important5 and the creation of personalised content. Customers like to receive content that is relevant to them, and email campaigns are a great way to share unique offers, news and content.
How does content marketing help business growth?
A well-built content marketing strategy will help your business grow in the long term
Increases brand awareness and credibility
Regularly published content will help your business become an expert in the industry.
More visitors and higher conversions
Relevant content attracts more organic visitors, and these visitors are more likely to become customers or buyers.
Building long-term customer relationships
Content marketing allows you to stay in touch with your customers and re-engage them in the buying process.
The TRNDX Communications approach to content marketing
TRNDX Communications can help you create a comprehensive content marketing strategy for your business. Our experienced experts can help you plan, create and distribute content, whether it's blog posts, social media posts, videos or newsletters. The result is a strong content marketing presence that supports your business growth and long-term customer relationships.
References
- Edelman, Brand Trust and Consumer Behavior Study, 2023
- BrightEdge, Organic Traffic and Search Trends, 2022
- Demand Gen Report, B2B Content Preferences Study, 2023
- Wyzowl, State of Video Marketing Survey, 2023
- Campaign Monitor, Email Marketing Statistics, 2023
