Business animations:
A powerful tool for customer acquisition and branding
Business animation is becoming an increasingly popular and effective tool for businesses that want to get their message across to their target audience. Animated videos are both informative and entertaining, visually engaging and quickly deliver a message that helps engage customers and build your brand. But why is it worth investing in a business animation and how can it contribute to the success of your business?
In this article, we reveal why animated videos are key to business communications and show how they can effectively increase reach and conversions.
What is business animation?
Business animations are short, visual videos that showcase your business's products, services or message. They can be explainer videos, animated presentations, brand presentations or product launches. Business animation aims to present complex messages in a simple and clear way, while keeping the viewer's attention.
Why are business animations important for your business?
Generating interest and retaining attention
84% of users say that animated videos help them better understand a product or service1. Business animations are not only entertaining, but also informative, as they can easily convey complex information in a short time. A well-made animation can effectively capture and maintain attention while clearly conveying the message.
More engagement and conversion
Animated videos can increase the conversion rate on a landing page by up to 80%2. Visual content strongly influences purchasing decisions, and videos are generally more memorable than text content. Easy-to-digest and informative animations help viewers make decisions faster, which ultimately increases sales and customer engagement.
Branding and emotional connection
Animation is a great way to create an emotional connection with your audience. Animated characters, graphic elements and storytelling can help you create a unique brand experience for your customers. 90% of consumers say emotions play a role in their purchasing decisions3, so a good business animation can help you connect with your audience on an emotional level.
The latest business animation trends and statistics
Social media animations and short videos
A social media presence is essential for business growth, and short animated videos are one of the most popular content types. 66% of users say they are more likely to buy a product if they see an animated video about it on social media4. Short videos on Instagram, Facebook and TikTok are easy to share and spread quickly, effectively increasing brand awareness.
Animation in email marketing
Animated GIFs and videos in emails can increase click-through rates by up to 200%5. Animated content makes emails more interactive and entertaining, which helps customer engagement and increases the effectiveness of the content.
Storytelling and emotional connection
Storytelling is becoming increasingly important in business animation. The aim is for animation not only to inform, but also to engage the viewer emotionally through a story. Storytelling helps customers identify more easily with the brand and makes the videos memorable.
How can business animations help business growth?
Business animations are an effective way to support the growth of your business.
Reach and engage more customers
Animated content drives more engagement on social media, your website and email campaigns.
Increasing conversion rates
Visual storytelling is more effective in driving purchase decisions and increasing conversion rates.
Brand awareness and memorable content
Animations help your brand stand out from the competition and become memorable for the public in the long run.
TRNDX Communications business animation services
The experts at TRNDX Communications can help you create animated videos for your business that communicate effectively. Whether it's a product launch, service brochure or branding video, our team can help you get your message across to your target audience and contribute to the success of your business through a creative approach and personalised storytelling.
References
- Wyzowl, The State of Video Marketing, 2023
- Unbounce, Video and Conversion Rates, 2023
- Nielsen, Emotions and Consumer Decision-Making, 2022
- Animoto, Social Video Trends, 2023
- HubSpot, Video Marketing Statistics, 2023
