The digital world is constantly evolving and innovations in web development, online marketing and PR are shaping the modern business environment. A 'Future trends in the web development, online marketing and PR industryOur series of articles aims to introduce readers to the latest technologies and strategies to gain a competitive advantage and build a more effective digital presence. In this section we introduce the JAMstack architecture, which sets a new benchmark for modern web development by combining speed, security and scalability. Discover how JAMstack can become the technology of the future and why it can be useful for businesses.
What is JAMstack?
The term JAMstack is made up of three basic elements: JavaScript, APIs and Markup. Building on these foundations, the JAMstack architecture offers an approach that separates front-end and back-end development, providing more flexible, faster and secure solutions.
JavaScript
JAMstack applications rely on client-side JavaScript code to provide interactivity and dynamic content.
APIs
Data and functions are loaded via APIs, so the back-end and front-end are separate and only connect when needed.
Markup
Pages are built as static HTML, which is generated in advance, so page loading is faster and more stable.
How does JAMstack work?
JAMstack sites are built so that content and interactivity are provided by separate services. This means that every part of the site is built using the most appropriate technology. Content is stored on static HTML pages and delivered by CDNs (Content Delivery Networks), while dynamic functionality is provided by APIs and client-side JavaScript. This approach allows pages to load quickly, minimising server load.
The benefits of JAMstack
Speed
By using static pages and CDN, JAMstack sites are extremely fast, as the pre-generated content is directly available without having to reload the data for each visitor over and over again.
Security
The JAMstack architecture reduces the attack surface, as there is no traditional back-end or database directly accessible to attackers. APIs use token-based authentication, which further increases security.
Scalability
Because content and interactive elements are served separately, JAMstack pages are easy to scale, especially when high traffic is expected, for example during campaigns.
Cost-effectiveness
Using static pages and APIs requires fewer server resources, so can be more cost-effective in the long run.
Developer experience
The flexibility of JAMstack and the ease of integration of different front-end and back-end technologies allows for fast development and easier maintenance.
Example: How can TRNDX Communications use JAMstack for its customers?
TRNDX Communications uses JAMstack to create websites for its customers that are fast, secure and easy to maintain. For a company that needs to manage a large amount of dynamic content, JAMstack enables you to effectively optimize the performance and scalability of your website. A blog or e-commerce platform, for example, can use JAMstack to serve its customers more reliably, minimising the risk of downtime and security issues.
JAMstack is an architecture that offers speed, security and flexibility for modern websites. TRNDX Communications is committed to adapting the latest technologies to meet the needs of its customers and to provide an outstanding user experience through JAMstack.
We've gathered together the industry's most exciting innovations and are pleased to announce that we'll be showcasing them all in detail in the coming months! We'll be explaining each trend in a separate post, so you can learn about the strategies and technologies you can use to make your business more successful.
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