Why is search engine optimisation (SEO) essential for your business?
Have you ever wondered how to get your website higher in Google's search results? Or why your competitors appear on the first page while your business is somewhere in the back? The answer probably lies in search engine optimisation. SEO - or search engine optimisation - is one of the most important tools you have to become visible to your target audience in the digital space. Let's find out why this service is crucial and how it can help your business grow in the light of the latest trends!
What is SEO?
SEO is the optimisation of your website's content and technical structure to make it easier for search engines like Google to find, understand and rank your site. It's not just about using keywords, but also about the overall user experience, fast load times, responsive design and content optimisation. The better optimised your website is, the more likely it is to rank higher in search results, increasing traffic and business opportunities.
Why is SEO important for your business?
According to Google search statistics, 75% of people never go further than the first page of results1. It is therefore essential that your website is well-optimised and ranks among the first results. Good SEO will help you attract more organic traffic to your site, as more than 50% of visitors from search engines find a website through organic searches2.
The benefits of SEO
Increases organic traffic and visibility
The higher your page ranks in the search results, the more users will find you organically. This can increase traffic and ultimately your business results.
Improves user experience and conversions
SEO is not just about keywords, but also about technical optimisation of the site and improving the user experience. 88% of sites are abandoned if the user experience is poor3. A fast, easy-to-use and mobile-friendly website increases customer satisfaction and sales conversions.
Building brand loyalty
People are more inclined to trust websites that are on the first page of the results list. A well-optimised website conveys credibility and helps build trust with customers.
The latest SEO trends and statistics
Mobile optimisation - the key to user experience
More than 57% of internet traffic now comes from mobile and 33% of mobile users' decisions take more than 5 seconds4. Google uses mobile-first indexing, so websites that work well on mobile are given priority in the search engine. It is therefore essential that your website is mobile-friendly, loads quickly and offers a simple user experience.
SEO for voice searches and video content
36% of people use voice search on a daily basis, while video content is becoming increasingly prominent in online marketing5. YouTube is currently the second largest search engine in the world, which means that video optimisation should be part of your SEO strategy.
Google algorithm updates and ranking
Google's algorithm updates change frequently, and this affects the ranking of websites. There have been several major updates recently that have affected the appearance of sites, so it's important to keep up to date with the latest SEO trends and techniques6.
Local Searches - Near Clients
Local searches are also becoming increasingly important: 77% of users use Google to search for local businesses7. Searches of the type "near me", for example "shop near me", increased by more than 100% in 20228. That's why it's important that your business's Google My Business profile is optimised and includes relevant local keywords.
How does SEO help your business grow?
A well thought-out SEO strategy will support your business in the long term:
More organic traffic and customers
A search engine optimised website attracts more visitors who are more likely to become customers. The number of organic visitors increases, which leads to more revenue.
Cost-effective marketing solution
SEO is one of the most effective and cost-efficient marketing methods in the long run, as you don't have to pay per click for organic traffic.
Growing brand awareness and trust
The more relevant keywords your website appears for in search results, the more your brand will be known and the more trust your customers will have.
SEO services of TRNDX Communications
The experts at TRNDX Communications offer a comprehensive SEO strategy, including keyword research, technical optimization, content creation and link building, to help your website achieve the best possible ranking in search engines. Our results-oriented approach will help you attract more organic visitors and contribute to the growth of your business.
References
- Semrush, Google Search Statistics, 2024
- HubSpot, Organic Traffic and SEO Statistics, 2022
- Hungarian Marketing Association, Website User Experience Research, 2022
- Semrush, Zero-Clicks Study, 2022
- Semrush, Voice Search Trends, 2022
- Moz, The Impact of Google Updates, 2023
