The key to online success:
E-Commerce and Web Store Development
E-commerce is booming - in recent years, online shopping has become one of the fastest growing areas worldwide and businesses need to keep up. A well-functioning online store can double or even multiply sales, while attracting new customers and keeping existing ones engaged. But how can you create an online store that really works and really supports the growth of your business? That's what this article is all about!
Why is e-commerce development important for your business?
Online shopping is growing rapidly - in Hungary, e-commerce has already increased its market share by more than 15% in 2023 and the trend will continue in 2024, clearly showing that consumers are increasingly shopping online1. A professional, user-friendly online store is key to seizing this opportunity, increasing your sales and keeping up with the competition.
The benefits of e-commerce development
24/7 availability
The higher your page ranks in the search results, the more users will find you organically. This can increase traffic and ultimately your business results.
Reaching a wider customer base
With an online store, your target audience is not limited to the area around your physical store, but you can reach your customers nationally or internationally.
Detailed purchase data and analysis
When shopping in your online store, you can collect valuable data about your customers' habits and preferences to help you optimise your business strategy and marketing.
Current e-commerce trends and statistics
The rise of mobile shopping
The share of mobile purchases is growing: more than 70% of e-commerce traffic comes from mobile and more than 50% of consumers use their mobile phones to make purchases2. It is therefore essential that your online store is responsive and mobile optimised so that users can browse and shop with ease.
Expanding payment options
58% of online shoppers are more likely to buy from an online store where they can choose from multiple payment options, such as credit card, PayPal, cash on delivery or even cryptocurrency3. The introduction of different payment options will make shopping easier and increase customer engagement.
Quick and easy purchase process
One key to the success of e-commerce is a smooth shopping process. Over 20% of customers abandon their shopping cart if the checkout process is too long or complicated4. A simplified checkout process, clear navigation and fast product search all contribute to turning visitors into customers.
Product demonstrations and video content
Visual content, such as images and videos, has a strong influence on consumer decisions. 72% of consumers said that product photos and videos help them make a decision5. That's why it's important to include detailed product information, quality images and even product demonstration videos in your online shop.
How does developing your online store help your business grow?
A well-designed and user-friendly online store supports your business in many ways
Greater reach and revenue
Your online store will help you reach a wider audience, which will increase your sales and business revenue.
Cost-effective marketing
With an online store, you can easily track customer behaviour, which helps you optimise your marketing campaigns and reduce costs.
Building loyal customers
A simple purchase process and excellent customer service will keep customers coming back and loyal to your brand.
TRNDX Communications' approach to e-commerce
TRNDX Communications is committed to helping your business grow online by creating a professional and user-friendly online store. From design to development, from image design to payment system integration, we can support you with everything to ensure your online store meets the latest e-commerce trends and successfully reaches your target audience.
Summary
E-commerce and ecommerce store development is not just a tool for online sales - it's a strategic tool for the growth and long-term success of your business. Mobile optimisation, easy payment options and visual content all contribute to making your online store stand out from the competition and attract more customers. If you want an online store that supports your business goals and increases your traffic, TRNDX Communications is ready to help!
References
- eNet, E-Commerce Market Statistics in Hungary, 2023
- Statista, Mobile Commerce Statistics, 2023
- ThinkWithGoogle, Payment Options and Consumer Behavior, 2022
- Baymard Institute, Cart Abandonment Rate Statistics, 2023
- Google, Visual Content Influence on E-Commerce Purchases, 2022
