Web typography is one of the most important elements of an online presence. Choosing the right typeface not only improves the visual experience, but also helps to reinforce brand identity and make content easier to consume. In the year 2024, a number of exciting web fonts have come to the fore, and we present some of the most popular, with practical examples.
Most Used Web Fonts in 2024
Roboto
Roboto combines a modern look with excellent readability. The font, developed by Google, is particularly well suited to digital environments. Thanks to the attention to detail, it looks good on all screen sizes. Roboto's geometric, yet pleasingly soft lines make it an ideal choice for sites where both quick content consumption and modern aesthetics are important.
- Site type: blog posts, mobile apps.
- Website: Medium often uses Roboto for its clean articles.
- Demo: Google Fonts - Roboto
Open Sans
The neutral, friendly style of Open Sans makes it suitable for almost any purpose. The font retains its readability, especially at small sizes, making it ideal for corporate websites, blogs and e-commerce platforms. The universality of Open Sans lies in the fact that it does not dominate the page, but supports the highlighting of content almost imperceptibly.
- Site type: corporate websites, online magazines.
- Website:Zalando uses Open Sans to keep it friendly and easy to read.
- Demo: Google Fonts - Open Sans
Lora
Lora occupies a special place among serif fonts, as it is able to exude both classic elegance and modern functionality. This duality makes it an ideal choice for storytelling-based websites or blogs. The balance of soft curves and straight lines makes for a pleasant reading experience, while providing a visually sophisticated look.
- Site type: storytelling websites, literary blogs.
- Website: longreads often uses Lora for its storytelling articles.
- Demo: Google Fonts - Lora
Montserrat
Montserrat gives websites a youthful, modern and energetic look. The design is based on classic poster fonts from the streets of Buenos Aires, evoking a nostalgic feeling and keeping up with today's design trends. It works particularly well for dynamic projects.
- Site type: creative agencies, startup websites.
- Website: Canva often uses Montserrat for its visual templates.
- Demo: Google Fonts - Montserrat
Playfair Display
The thick and thin lines of the Playfair Display reflect sophistication and elegance. It's an ideal choice for content with a premium feel, such as fashion and lifestyle blogs. Its unique look makes it easily recognisable, while it's perfect for headlines or short introductions.
- Site type: fashion blogs, premium product sites.
- Website: inspirational examples of Vogue use for headlines.
- Demo: Google Fonts - Playfair Display
Poppins
Poppins' modern, geometric design makes it ideal for tech and startup sites. The clean lines of the characters exude a youthful energy that works well in dynamic and modern environments. Its versatility also makes it perfect for headlines and content text.
- Site type: tech startups, mobile apps.
- Website:Slack also prefers Poppins for its simple design.
- Demo: Google Fonts - Poppins
Inter
The Inter is specifically designed for digital use, where readability is a priority. It is also clean at smaller sizes and is an ideal choice for interactive applications, SaaS platforms or data-driven sites. Its minimalist style does not distract from the content.
- Site type: SaaS websites, digital dashboards.
- Website: uses Notion Inter for a clean look.
- Demo: Google Fonts - Inter
The most commonly used web fonts in 2024 have in common a modern look, readability and wide usability. When choosing a new font for your website, it's worth taking into account the needs of your target audience, the type of content and the feel you want to convey.
If you need help choosing the right typography for your project, go to TRNDX Communications team of experts is ready to help you design unique and eye-catching websites!
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